On November 1, Google said it will acquire Fitbit for $2.1 billion, hoping to push the hardware business to a foothold in the medical field. Google clearly stated in the transaction statement that it will not sell the user’s personal or health data.
In the past two years, the search giant has followed Facebook’s scandals that infringe on consumer privacy. The company’s image has plummeted and lost the trust of some netizens. According to the latest news from foreign media, Google recently announced that it has spent $2.1 billion to acquire sports bracelets and smart watch maker Fitbit. Later, some users of Fitbit began to flee and buy other brands of equipment. They are worried about Google collecting personal health privacy.
According to foreign media reports, when American consumer Mike Carpenter learned that Google’s latest acquisition will be Fitbit, he put his Fitbit Charge 3 on the office desk.
Fitbit is a product that he wears all the time except the shower, but after Google announced the acquisition, he and many Fitbit users never picked up.
On November 1, Google said it will acquire Fitbit for $2.1 billion, hoping to push the hardware business to a foothold in the medical field. Google clearly stated in the transaction statement that it will not sell the user’s personal or health data. Despite this guarantee, some Fitbit users said they did not trust the company and are completely abandoning the product.
In an interview with foreign media, Carpenter said: “I am not only worried about what they can do with the data, but also what they can do with the data once the artificial intelligence has made progress in 10 or 20 years.”
He said he does not believe in Google’s guarantee of protecting health and privacy. “Health insurance companies want to get this data. Their purpose is not to advertise, so what are they going to do? They don’t spend money to waste money.”
The phenomenon of people throwing away or threatening to throw away their Fitbit devices comes at a time when Google faces a serious corporate image crisis of privacy protection.
After Facebook’s “Cambridge Analysis Company Scandal in the UK”, the media also exposed a series of Google’s violations of personal privacy, such as the continued collection of geographic location information after the Android user’s shutdown option, and Google’s third-party partners’ “eyes” Read the private letters of Gmail users.
Recently, the US media once again broke the news that Google has developed a “nightingale plan” to secretly collect information such as the health records of tens of millions of Americans, and users and patients are unaware of it.
Last week, there were already some privacy rights organizations calling on US government regulators to block Google’s acquisition of Fitbit (Google originally planned to complete the deal early next year). Some US lawmakers also questioned the acquisition.
For some reports that users have fled, Google has not yet commented.
“I only got it recently, now I don’t need Google to observe every step of my or my every heartbeat
“I only got it recently, now I don’t need Google to observe every step of my or my every heartbeat ,” said American consumer Dan Kleinman, who said he wanted to throw away his Fitbit Versa.
Some people mentioned the case of Google’s acquisition of Nest Labs in 2014, a smart home company that produces home smart thermostats, smoke detectors, and more. After the acquisition, Google has bundled Nest’s technology, brand and device accounts with products such as Google assistants and smart speakers.
“I use a lot of Google services and think they’re doing well, but I’m not interested in adding personal health data to their systems,” Frederick Matheson said he gave up after Google announced the acquisition. Charge 3 bracelet.
The consumer said: “When my wife – she is not a technology practitioner – heard that Google agreed to acquire Fitbit, she asked me which watch should I use to replace Fitbit’s smart watch.”
After the news came out, many Fitbit bracelets and watch users also talked about their plans to throw away the device on Twitter.
“I heard about Google’s acquisition of your company, I’m going to sell my Fitbit and delete my account,” Tanya Yanka’s tweet said. The Twitter received hundreds of forwards and similar comment. “I like your product and have enjoyed it for many years, but I value my privacy more. The aggregation of data can be very uncomfortable for me.”
Some users who are dissatisfied with this say they are now considering buying Fitbit’s main competing Apple Watch, while others recall the early scenes of the sports bracelet.
Writer Stephen Anderson wrote on Twitter: “This may force me to buy an Apple Watch and abandon my current Fitbit (assuming I still want something tied to my wrist to collect data about me). We also Can I bring the Pebble smart watch back?”
Pebble, the originator of the world’s smartwatch industry, suddenly announced the collapse, the company transferred the operating system software to Fitbit, and then Fitbit’s products began to extend from the sports bracelet to the more feature-rich smart watches.
The above-mentioned consumers, Carpenter and Kleinman, also mentioned that Google and health giant Ascension cooperated to collect patient privacy information, saying they were happy to decide to give up their Fitbit devices.
Google is the world’s largest online advertising company, with almost all revenue coming from advertising. In order to improve the accuracy and click-through rate of advertising, Google needs to collect a large amount of personal privacy information of netizens, so as to provide advertisers with accurate matching of advertisements. This business model has also been criticized by Apple’s head, Cook.
If more users flee, this will adversely affect Fitbit’s expansion strategy in the smart watch field. The company is already the world’s largest manufacturer of sports bracelets and is now upgrading its products to higher-priced, more feature-rich smart watches, and expects older users of the bracelet to upgrade.
Previously, Apple’s smartwatches were repositioned, focusing on personal health, exercise and fitness, and lowered the price. Subsequently, the market share of Apple Watch has risen sharply, and now it has occupied half of the country. And Apple’s focus in the consumer electronics market is to protect personal privacy, which is considered one of the iPhone’s key strengths.